School Directories by Skills, Not Just Names
College and Universities have a lot of faculty and staff and a lot of departments. With that there are a lot of people who perform a similar, if not same, function. Researchers, communicators, web developers..you name it, there are probably more than one on campus. But, let's say, one of those faculty or staff needs help with something directly related to their job functionality and they want to look around the school for someone else.
One thing most colleges and universities do not seem to have is a active directory of employees by job title or job functionality. You can find a person by their name, username, or email address, but doesn't seem as easy to look for someone who is a PHP Developer, or a Organizational Effectiveness Consultant, or Department Communicator. MatchUup creates an instant directory of faculty and staff that others can use to find people in their job function or speciality to use to consult with or meet up with to discuss trends.